Digital Marketing Strategies You Can Do in the Comfort of Your Home

November 20, 2017

Internet access has allowed people to generate an additional and reliable source of income from their armchairs. Digital marketing is the most popular and effective way to generate that income.

Today, I’m going to look at four of the most important digital marketing strategies you can put into practice that are proven to be effective for any home-based business. These strategies have been proven to work for all types of businesses, from big Fortune 500 companies  right the way down to Mr and Mrs Smith selling their locally produced preserves.

Give away something for free

In the modern digital marketing climate it is vitally important that you let people “.try before they buy”. There is nothing as powerful as FREE.

Direct mail exploded with the tagline “Send no money now”. You were told that you could try out the product free for 14 days. You would have it on appraisal, and your credit card wouldn't be billed until you were entirely satisfied.

Here are some tried and tested methods you could apply and they work great for almost any products, particularly digital ones:

Delight Your Customers
  • Write an e-book and give it away or sell it on Amazon and give it to your website visitors free.
  • Write an informative email course about your product or service
  • Give people access to your software product for a limited time
  • Give away a 'teaser' sample to hook your visitors and get them coming back for more

Once your free offer has been accepted, your prospect is up to 50% more likely to buy from you. You'll lose a big chunk of sales if you try and ask for people's money the first time they visit your site.

Propel yourself to expert status

You should write articles and submit them to free content sites. When you write interesting articles about your chosen subject and have them published, you instantly elevate yourself to authority status.

The more you write, the more internet real estate you can occupy. You can attain expert status within your area of business. This will build trust with your reader. Each article you have published will contain links back to your website, and this will bring targeted visitors to see what you have to offer.

Targeted visitors mean more sales. Imagine writing at least one article each week and submitting it to two hundred publisher sites. After just five short weeks you would have over 1000 links pointing back to your website.

Anyone can write an article and with a little practice, a really good article. Even if you don't want to write it yourself, you can outsource this task for very little cost.

Automate your online business

The number one reason to automate as much of your business as possible is to save time and reduce costs. Any process that can be automated will mean a faster response for your customers and more satisfied customers.

Here are some areas of any digital business marketing strategy that you can automate and will help grow your business at the same time:

  • Capture email addresses
  • Automate delivery of digital products and free guides for interested visitors
  • Take credit card orders online
  • Use a smart ecommerce system that automates your sales process
  • Provide instant delivery of e-products
  • Use affiliates to market your products for you
  • Automate the payment of your affiliates
  • Track all of your online advertising and sales results

Create multiple streams of income

Having more than one source of income is vital if you intend to have a great business. You intend to be around for a long time, don't you? Here are five ways you could create additional income streams:

  • Find a strategic business partner. Look for someone who is in a similar line of business to yours. You could offer to exchange products, and then it sell to your own 'hot' customer list.
  • Model other successful business or people. You don't need to copy them exactly but practice some of the same habits that have made them successful.
  • Ask people online with a survey as to what exactly it is they need most to solve their problem. You could compile the results and then produce your next income stream to match exactly their wants or needs.
  • Combine a product and service in a package deal. It could increase your sales. If you're selling a book, offer an hour of consulting with it.
  • Turn part of your website into a members-only website. Instead of charging for access, use it as a free bonus for one of your new products to generate extra income.

In conclusion, if you maintain customer loyalty by looking after people well, your home based business profits will go from strength to strength. Part of doing that is to establish trust in the first place by giving away something for free. Automation will mean you can take a step back from the process of running a business day-to-day and getting multiple revenue streams will help when times are a little lean.

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Steve Mellor

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