Thoughts From The Front Line:

Steve's Marketing Blog

September 17, 2018
The Challenge Of Digital Marketing In 2019: From Gell-Mann To Thresholds

I'm going to tell you about something that happened to me today that completely weirded me out. Before I do, this post is really about The Challenge of modern digital marketing and "Behavioural Economics" (although it might be better to say 'Behavioural Marketing' in this instance). We have known for some time that you can use […]

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December 12, 2017
Embrace The Tweet: 10 Tips To Twitter Greatness

On November 7, Twitter increased the number of characters that you could use in a tweet from 140 to 280. The reason for this was because of increasing pressure from users who noticed that languages like Japanese, Korean and Chinese were able to express twice as much information in a single character is those who […]

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December 4, 2017
Hero-Glyphs: The Stories Behind Famous Logos

What's in a logo? Many people think that a logo is an image that represents the business. They're right to some degree but a logo is usually made up of a few different elements like the glyph, fonts choice, tagline and business name. Depending on what's right for a business, based on the target audience […]

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November 27, 2017
How To Sell A Bike This Christmas... And Beyond

Once Upon A Time... So, today I was perusing the Internet when I came across the story of a man trying to buy a bicycle for his son for Christmas. He talked with the employee of a bicycle shop who took him through all of the different options, gave advice and spent about half an […]

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November 20, 2017
Digital Marketing Strategies You Can Do in the Comfort of Your Home

Internet access has allowed people to generate an additional and reliable source of income from their armchairs. Digital marketing is the most popular and effective way to generate that income. Today, I’m going to look at four of the most important digital marketing strategies you can put into practice that are proven to be effective […]

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November 2, 2017
Positive Habits Of Business - Remove The Pain Of Content Creation

  The Power Of Positive Habits Over the past year, I have created positive habits that have had a profound impact on my life. I've lost weight. To understand what this really means to me, you have to understand that I have been fat ever since I was a child. Over the years I have […]

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February 13, 2017
What we can learn from China & Korea

One of the problems that society faces is an ever-increasing amount of traffic on the roads. With this increased traffic comes an increase in the amount of road rage on the streets. For town planners, it is important to understand why road rage happens. These bouts of violence are often because of frustrations drivers face, […]

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February 3, 2017
Using WordPress Plugins Responsibly

As someone who has put together many a WordPress site over the years, the thing that stands out as the most problematic is people's use of plug-ins. Part One - What to watch out for 1) Site Speed Every time you add a plug into a WordPress site it will consume resources. With most plug-ins, […]

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January 17, 2017
WARNING! Your website is “Not Secure”

This is a very quick blog post but an important one.  A few minutes ago I got this delivered in my inbox: What's Going On? Well, the information above is from WordFence, the security plugin. They really know what they're talking about, so it's a trusted source with trusted advice. For a while now, Google […]

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January 17, 2017
Websites: What you need to know in 2017

I've lost track of the times I've seen posts for design trends in 2017. What's really missing is information for businesses about the changing internet and what they need to do to keep up.   Safe Browsing & You Sometime last year, the spectre of HTTPS reared its ugly head. In an attempt to make sure […]

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Steve Mellor